For many years now the Television has been a very ,very effective medium of communication with the masses , sure, the T.v technology has evolved over the years ,with H.D. graphics and sound ,thinner L.C.D. screens and power efficient L.E.D. back lighting , but the content delivery mechanism remains the same.
The problem with the
T.v. is that it is a one way communication device , meaning that only one side , the content creators , have the ability to define what the viewers see , and the viewer has almost no interaction with the content or the creators , while there have been many attempts to
get viewers to interact via phone calls and sms as such , but it is not possible to manage such a large amount of phone calls individually so it is usually only a few in an enormously large viewer base that can actually and effectively interact with the show/content .